DM Comment sends a private message to people who comment on your posts. Use it for "comment LINK to get the link" campaigns, discount codes, or price lists you'd rather not post publicly.
Pair keywords with messages. The commenter gets the message paired with the keyword found in their comment. Leave a keyword empty to set a default message, and turn on Exact Match to require the whole comment to equal the keyword.
Opening sends a short message with a button first, and sends your links only after the person taps it. Meta lets a business send just one message to a commenter until that person replies, and tapping the button counts as a reply. So Opening is the most reliable way to deliver links by DM.
An Opening flow has up to three messages:
Message
Contains
Sent when
First Message
Text and one button
Right after the person comments
Additional Message
Text and one button (optional)
The person taps the First Message button
Follow-up Message
Text, an optional image, and up to 3 link buttons
The person taps the last button before it
Turn off First Message to start with the Additional Message. Turn both off to send the Follow-up Message right away.
Prevent Before Follow (Instagram only): when it's on, the person has to follow your account before they get the Follow-up Message. Until they do, tapping the button sends the Additional Message again. Use its text to ask them to follow first.
Example flow for a "comment LINK" campaign:
First Message: "Hi {name}! Tap below to get the link 👇" with the button "Send me the link".
Additional Message with Prevent Before Follow on: "Follow us first, then tap again 🙏" with the button "I've followed".
Follow-up Message: "Here you go!" with the link button "Open catalog" pointing to your catalog URL.
Keyword Matching (Text, AI, and Opening modes): send the DM only when the comment contains one of your keywords, for example link or price. Turn on Exact Match to require the whole comment to equal the keyword.
Delay: wait 10 to 60 seconds before sending the DM.
DM Comment
DM Comment sends a private message to people who comment on your posts. Use it for "comment LINK to get the link" campaigns, discount codes, or price lists you'd rather not post publicly.
Supported platforms
Modes
Text
Every commenter gets the same message.
{name}and{Hi|Hello}work here too.Keyword
Pair keywords with messages. The commenter gets the message paired with the keyword found in their comment. Leave a keyword empty to set a default message, and turn on Exact Match to require the whole comment to equal the keyword.
AI
The AI writes the message, following your prompt. AI mode needs an AI provider. See Using AI.
Opening
Opening sends a short message with a button first, and sends your links only after the person taps it. Meta lets a business send just one message to a commenter until that person replies, and tapping the button counts as a reply. So Opening is the most reliable way to deliver links by DM.
An Opening flow has up to three messages:
Turn off First Message to start with the Additional Message. Turn both off to send the Follow-up Message right away.
Prevent Before Follow (Instagram only): when it's on, the person has to follow your account before they get the Follow-up Message. Until they do, tapping the button sends the Additional Message again. Use its text to ask them to follow first.
Example flow for a "comment LINK" campaign:
The Follow-up image can be up to 20 MB.
Options
linkorprice. Turn on Exact Match to require the whole comment to equal the keyword.Set it up
Good to know
For developers
In the API, this automation is the
messageobject. See Automation Configuration.